Course commences 1st March 2017
The first two modules will be accessible on purchase, with all remaining content being released fortnightly from March to June 2017. We will run live group coaching office hours calls fortnightly which will give you a chance to ask questions and receive personal feedback on your business idea and progress
Module 1: Introduction (accessible on purchase)
Welcome, how to get the most of the Community Cookery School Business Academy Training and timeline for training.
Module 2: Initial planning (accessible on purchase)
How: to identify your local target market. You’ll build a targeted list of local schools, children’s centres and family organisations who serve children/parents/teenagers in your target market, so you are offering your services to the families and organisations who want and are able to access your services.
Bonus: checklist to target schools according to parent income and likelihood of availability of pupil premium grant funding
Where: use our tested venue checklist to identify a choice of perfect community venues within your chosen budget which provide the best environment for your cooking classes, so you can provide the perfect client experience and remove barriers to purchase (such as accessibility/cost/resources/facilities/location)
Bonus: community venue risk assessment checklist
What: identify your niche service(s) based on demographics and local demand, so you can launch your services confidently and start turning a profit asap.
Bonus: 10 minute checker to assess competition across similar services and price your services realistically.
March 1st – group office hours on (Modules 1 and 2)
Module 3: Business Basics and Branding (accessible March 8th)
Choose the right legal structure for your business, so you don’t miss out on business opportunities or upset the tax man.
Branding exercise – how your unique brand influences your business (better phrase)
March 15th - group office hours (Module 3)
Module 4: Financial Planning (accessible March 22nd)
Plan your first six months income/expenditure, so you know exactly what your business will cost to launch, and set an achieveable timeline in which to start turning a profit.
Includes our pricing workshop - work out how to price your services to generate consistent profit for growth, so you can maximise your revenue, invest in the future, and recoup your initial investment super fast.
Bonus – sample OCS kit list with typical costs (includes advice on what you should and shouldn’t spend your money on)
March 29th - group office hours (Module 4)
Module 5: Marketing and Networking (accessible April 5th)
Plan your first six months marketing content online and in print, so that you build a community of local raving fans who recommend your classes to their friends. Word of mouth is everything!
Identify your key networking partners and use our swipe file of introductory scripts to build relationships with local influencers, so that you get referrals faster and become the local go-to expert for children's food and nutrition education
April 12th - group office hours (Module 5)
Module 6: Legal and statutory requirements (accessible April 19th)
Access our ultimate checklist of nutrition, safety and quality trainings required to work in partnership with schools, nurseries and community organisations, so that you inspire confidence (and keep on the right side of the law!).
- Police checks for you, your staff and helpers, and employment contracts.
- Insurance – what insurance will you need
- Photo permission and processing personal data - necessity for photo release permission, and guidance on data protection (and whether you need to be registered with the ICO (Information Commissioner’s Office)
- PAT testing, Food Safety and Hygiene, COSSH, and whether you need to register as a food business
Bonus - bank of resources to create your own cookery school policies (including safeguarding/child protection, PREVENT, equality and diversity, health and safety, behaviour management, compliments and complaints, safer recruitment/working with volunteers)
April 26th - group office hours on (Module 6)
Module 7: Quality assurance (accessible May 3rd)
How to measure and evaluate the quality of your services – so you can provide an excellent experience for your customers, and set impactful return customer targets.
How best to gather customer feedback, measure success and use this to be the best in your niche and market your business.
Bonus – mini workshop on working with funders and contracts – what QA processes and impact measurement tools will help my business attract long term, high value contracts and funding?
May 10th - group office hours on (Module 7)
Module 8: Growing your business (accessible May 17th)
How to identify additional services or income streams which compliment your key offer, so you can maximise on repeat business opportunities and build your income faster.
How to scale your business - options for growth
Additional responsibilities – legal responsibilities when taking on staff or outsourcing work
May 24th - group office hours (Module 8)
Module 9: Your values and giving back to the community (accessible May 31st)
How to identify your key ethical values and social impact plans, so you can access funding and contracts targeted towards social enterprises (if relevant) and attract a committed customer base aligned with your core values
June 7th - group office hours on (Module 9)
Module 10: Next steps (accessible June 14th)
Planning your launch timeline and next steps, so you have an implementable action planning to launch your services within 8 weeks.
Licensed Tutor Certification Process - applying for a licence, choosing your first programme offerings and how to access the toolkits.
June 21st- group office hours (Module 10) and graduation