Questions to ask the competition.

How long have they been running?

Long enough to weather changing funding priorities in the education sector and dips in consumer confidence? Check their business plan is robust enough to give you the confidence to put all your eggs in THEIR basket.

How diverse is their offer and is there a natural upsell as children grow older?

The Organic Cookery School ™ model offer families the following progression routes:  
 
 
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Cooking for Baby

Courses for parents with babies aged 6 months +

Food Explorers

Practical cookery and toddler nutrition classes for families with children aged 12 months to 4 years

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Little Foodies

Toddler cooking classes (2-4 years)

Cooking with the Kids/Cooking with dad

Parent/child classes from 2 years - 13 years
 

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Birthday parties/weekend classes and holiday camps

Ages 6-16 years
 

After school cookery clubs

Ages 5-16 years
 

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Healthy Lunchbox workshops

For families with children aged 4-11 years
 

Duke of Edinburgh Award Scheme Cookery Skills Courses and Jamie Oliver Home Cooking Skills BTEC

Ages 14-21 years

JAMIE OLIVER HOME COOKING SKILLS BTEC

Ages 14-21 years

Student survival classes

Ages 16-21 years

 

Even if you focus on just a couple of niche areas, you can offer progression opportunities and encourage

long term repeat custom  from families.


Why work so hard to engage them, build their trust and win their enthusiasm, to lose their custom when their child turns 5 or reaches senior school?